Introducing UpWell
Total health measured in one system that pays you to keep improving.
The UpWell Score
Every daily metric you track rolls up into two halves, physical and mental, and one score you can move.
Wearables, scales, cuffs and a 20-second check-in each day. Each metric is scored against your own baseline, then weighted into the two halves.
Physical · 8 inputs
Mental · 8 inputs
Example data for illustration.
Labs
Every out-of-range marker is linked to a focused protocol for improving it, and a retest to prove it worked.
Cardiovascular · ApoB
Protocols
Each protocol targets one metric, ranks its steps by evidence and cost, and earns bonus spend when you follow it.
Sleep quality · Week 3 of 6
Friends
Invite friends, see each other's progress, and keep each other honest on the way up.
Sunrise crew · 5 climbing
Commit & earn
Stake credits on a weekly challenge or a protocol. Complete it and get them back with up to 20% more to spend in the market. Amounts shown are estimates.
The spendscription
Gyms charge you whether you show up or not. UpWell is the opposite: every credit is yours to spend, and the more you follow through, the more you have.
CREDITS AVAILABLE
126+26 earned
What membership unlocks
Sunrise Sessions
Small, early, and worth getting up for. Hosted by your advisors and partner venues, booked with credits, open to members only.
AN UPWELL MEMBERSHIP · ESTIMATED
100 credits a month · 1 credit = $1 · stake 50, finish, get 60 back · estimate
All prices, credits and bonus rates on this page are estimates. Final pricing varies by partner and will be published at launch.
Clinical support with context
On-demand support from the voices that matter. A small team of experts that know your data and work together to achieve optimal outcomes.
Prices shown are estimates. Final pricing, in credits, will be published at launch.
Your first call for anything. Reads your labs as a system, not a list, and owns your bloodwork protocols.
Est. from 49 credits / visit
Turns calories, macros and micros into meals you'll eat. Links to the grocery market.
Est. from 39 credits / visit
Programs your strength and zone-2 work from your fitness data, and keeps you moving when something hurts.
Est. from 35 credits / session
Therapy & psychiatry to serve your peak performance and happiness.
Est. from 29 credits / session
Our mission
Affordable, individualized, data-driven functional medicine. Preventive care first. Financial incentives for the lifestyle changes that matter. All of it driving at one outcome: a longer healthspan and a better quality of life.
Individualized
Labs, wearables and daily inputs feed one model of you. Advice changes when your numbers change.
Functional & integrated
Functional medicine, nutrition, sleep, movement and mind, working from the same chart.
Preventive
We start with the habits you live every day: cut the bad ones, install healthy systems, retest to prove it worked.
Incentivized
Hit milestones and complete protocols and you earn extra spend in a catalog of good-and-good-for-you products and services.
Vertically integrated
We own the stack from app to clinic to market, so costs stay optimized and outcomes stay the point.
How it compounds
Most health advice is a to-do list. UpWell is a loop. You measure, so you know exactly what to work on. You act on a protocol built for your numbers. You earn credits for following through, which you spend on more of what works. And you feel the difference, in your sleep, your energy, your labs, which makes the next step easier than the last.
Every turn of the loop makes the next one more likely. Habits stop costing willpower and start paying dividends. That is how a better week becomes a better decade.
Wherever you are
As a member, anywhere in the world, care is a tap away when you need it, at prices that make sense.
Cost optimized, health maximized
Prevention is cheaper than treatment, and credits stretch further when following through earns them back.
| Per year, estimated | Typical | UpWell |
|---|---|---|
| Full lab panel, twice | $1,190 | $398 |
| Nutrition and sleep advisors | $2,400 | $468 |
| Clinician follow-ups, 3 | $555 | $147 |
| Bonus spend earned from challenges | — | −$240 |
| Total | $4,145 | $773 |
All figures are estimates for illustration. Final pricing will be published at launch.
Evidence first
Every UpWell protocol traces back to published research, applied in this order: first stop what shortens life, then add what lengthens it, then make it stick.
Don't die young
The biggest, fastest gains in healthspan come from removing the habits with the strongest links to cardiovascular disease, cancer and early death.
Smoking · 216,917 adults
10+ yrs lost
Current smokers' life expectancy was shortened by more than 10 years versus never-smokers. Those who quit at 25–34 gained about 10 years; at 35–44, 9 years; at 45–54, 6 years.
Jha et al., NEJM, 2013
Alcohol · 599,912 drinkers, 83 studies
100 g / week
Mortality risk rises above roughly 100 g of alcohol a week. At 40, drinking over 350 g a week (about 25 US drinks) was associated with a life expectancy 4–5 years shorter than staying under 100 g.
Wood et al., The Lancet, 2018
Inactivity · 15 studies, ~50,000 people
−40–53% risk of death
Compared with the least active quarter, the three more active groups had a 40–53% lower risk of death. Benefit leveled off near 6,000–8,000 steps a day over 60, and 8,000–10,000 under 60.
Paluch et al., Lancet Public Health, 2022
Live longer, live better
Fitness, strength, diet and relationships each carry their own measurable effect on how long and how well you live.
Cardio fitness · 122,007 patients
No ceiling
Higher cardiorespiratory fitness was associated with lower long-term mortality with no upper limit of benefit observed, even at elite levels.
Mandsager et al., JAMA Network Open, 2018
Strength · 16 studies
−10–17% all-cause mortality
30–60 minutes of muscle-strengthening activity a week was linked to a 10–17% lower risk of death from any cause, and lower cardiovascular disease, cancer and diabetes mortality.
Momma et al., Br J Sports Med, 2022
Five habits · 123,219 people, 34 yrs
+14 yrs women · +12.2 men
Never smoking, 30 minutes of daily activity, a healthy weight, a healthy diet and moderate drinking: adults with all five at age 50 lived 14 years longer (women) and 12.2 years longer (men) than those with none.
Li et al., Circulation, 2018
Social connection · 148 studies, 308,849 people
+50% likelihood of survival
People with stronger social relationships had a 50% greater likelihood of survival, an effect comparable with established risk factors like smoking and larger than physical inactivity or obesity.
Holt-Lunstad et al., PLoS Medicine, 2010
Make it stick
Knowing what to do is not the hard part. Behavioral economics shows that stakes and rewards are what turn intent into habit.
Smoking · randomized, 2,538 people
52% vs 17%
Among people willing to accept either, a $150 deposit produced 52.3% sustained abstinence at six months versus 17.1% for a pure $800 reward, and about five times usual care (6%).
Halpern et al., NEJM, 2015
Smoking · Cochrane, 48 trials, 21,924 people
+52% quit rate
People offered incentives were 1.52× as likely to be abstinent at six months or longer (95% CI 1.33–1.74, high certainty), including in trials where follow-up came after payments ended.
Notley et al., Cochrane, 2025
Weight loss · randomized, 16 weeks
14.0 lb vs 3.9 lb
Participants who staked their own money lost 14.0 lb on average versus 3.9 lb for monthly weigh-ins alone; 47% hit the 16-lb goal versus 10.5%.
Volpp et al., JAMA, 2008
Exercise · randomized, 13 weeks
45% vs ~33% of days
Employees who could lose $1.40 a day for missing 7,000 steps hit the goal 45% of days. An equal gain-framed reward and a lottery did no better than no incentive.
Patel et al., Annals of Internal Medicine, 2016
You decide what is shared, with whom, and for how long. We will never sell your health data.
Be first to get UpWell when it opens in your city.
UpWell for Business
A performance health platform that lowers absenteeism and disability cost while raising energy, focus and work-life satisfaction. Measured, not promised.
The cost of doing nothing
It shows up as sick days, disability claims, turnover and people who are present but running on empty. The research puts numbers on it:
Productivity loss · per employee
$4,798 per employee / yr
Employees with three or more conditions miss 7.8 days a year versus 2.2 for those with none. Prevalence is up 7% since 2021.
Integrated Benefits Institute, Chronic Conditions in the US Workforce
Short-term disability · US employers
+50% STD days lost since 2015
Workdays lost to short-term disability rose 50% between 2015 and 2019, climbing about 11% a year, with 5.6 STD claims per 100 employees on average. Most start as untreated chronic conditions.
Integrated Benefits Institute, 2019 benchmarks; CDIA
Wellbeing · 10,937 US employees
−53% sick days
Employees thriving in their overall lives miss 53% fewer days of work for health problems, are 46% less likely to be burned out and 65% less likely to be job hunting.
Gallup, 2026
Turnover · 10,937 US employees
22% vs 12%
Per 1,000 front-line hires, the wellbeing gap in turnover represents about 200 employees a year, or conservatively $3.3 million.
Gallup, 2021
Where the savings come from
Nearly four in five employees already have a chronic condition, and each one costs about $4,800 a year in lost productivity. Those conditions build slowly and respond to the same things: movement, food, sleep, weight and stress. UpWell works on those every day, before they become claims.
Prevalence · 47,450 US employees
78.4% have a chronic condition
Up 7% since 2021. Across all US adults, chronic and mental health conditions take 90% of the $4.1 trillion spent on health care each year.
Integrated Benefits Institute, Chronic Conditions in the US Workforce; CDC via JEC
Unmet needs · 47,450 US employees
59.7% skip medication for cost
Nearly six in ten report skipping medications because of cost, up 8% since 2021, and working 48+ hours a week raises unmet health care needs by 23%. Untreated conditions are the ones that become claims.
Integrated Benefits Institute, Chronic Conditions in the US Workforce
Mental health · BRFSS, 2019
29% vs 18% depression
Adults with diabetes report depression at 29.2% versus 17.9% without, a gap that has held above 10 points for a decade. People with diabetes are 2–3× as likely to develop depression, and only 25–50% of them are diagnosed and treated.
Koyama et al., CDC Preventing Chronic Disease, 2023; Johns Hopkins
Prevention · randomized, 3,234 people
−58% diabetes incidence
A 7% weight-loss target and 150 minutes of activity a week cut new type 2 diabetes by 58% (71% over age 60), versus 31% for metformin. The effect was still 43% a decade later.
Diabetes Prevention Program, NIH
How it works for employers
UpWell replaces the unused gym stipend and the wellness portal nobody opens with a system people actually use, because it pays them to.
01 · FUND
You fund credits for each employee. They spend them in the UpWell market on labs, care, nutrition, fitness and recovery, at the price we pay. Unused credits roll over.
02 · ACTIVATE
Everyone gets a baseline, a score and a protocol built for their numbers. Teams stake credits on shared challenges and earn up to 20% back for following through.
03 · SUPPORT
On-demand telehealth, physio and mental health, with the price shown first. Early intervention is what keeps a sore back from becoming a disability claim.
04 · MEASURE
Participation, UpWell Score, sick-day and claims trends and work-life satisfaction, aggregated and anonymized. Individual health data is never shared with the employer.
Estimate your return
A rough estimate from published averages. Move the sliders to match your company; we'll build the real model with your data in a pilot.
Fully loaded is the total cost of having an employee, not just their salary.
Pay plus taxes and benefits usually runs 1.25–1.4× salary; with overhead, many finance teams use 1.5–2×. US private-sector compensation averaged $46.89 per hour worked in June 2026, about $97,500 a year (BLS). We use it because a sick day costs the company all of this, not just the salary.
| Per year, estimated | Today | With UpWell |
|---|---|---|
| Illness-related absence days | 5,150 | 4,120 |
| Cost of lost days | $1.68M | $1.35M |
| Turnover cost avoided | — | $412K |
| UpWell credit stipend | — | $300K |
| Estimated net savings | $0 |
Estimates only, for illustration. Assumes 10.3 illness-related lost days per employee per year (IBI, 2019) and a 20% reduction in year one, costed at daily fully loaded cost; turnover avoided at one quarter of Gallup's $3,300-per-employee wellbeing gap; stipend as set above. Excludes disability claims, presenteeism and avoided medical claims. IBI puts productivity loss at $4,798 per employee with a chronic condition, so the real number is likely higher. Results will vary; a pilot measures yours.
Outcomes dashboard
Leaders get trends at the team level and above. Employees own their own records. Nothing identifiable crosses that line.
Participation
78%
+12 pts · 90d
Avg UpWell Score
74
+6 · 90d
Work-life satisfaction
8.1/10
+1.3 · 90d
Unplanned absence, rolling 12 months
Example dashboard with illustrative data.
One team, one quarter, one report you can take to your CFO.
